What is Online Advertising?
Definition
Online advertising, also called
Internet advertising, uses the Internet to deliver promotional marketing
messages to consumers. It includes email marketing, search engine marketing,
social media marketing, many types of display advertising (including web banner
advertising), and mobile advertising. Like other advertising media, online
advertising frequently involves both a publisher, who integrates advertisements
into its online content, and an advertiser, who provides the advertisements to
be displayed on the publisher’s content.
Other potential participants
include advertising agencies who help generate and place the ad copy, an ad
server who technologically delivers the ad and tracks statistics, and
advertising affiliates who do independent promotional work for the advertiser.
https://en.wikipedia.org/wiki/Online_advertising
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