Good day everyone!
Today i will share with you guys about Web Banner Advertising.
What is it?
Web banner ads is a kind of advertising on the internet delivered by the ads server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website
by linking to the website of the advertiser. The advertisement known as
a "click through." In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user
has visited the advertiser's site from the content site by clicking on
the banner ad, the advertiser sends the content provider some small
amount of money (usually around five to ten US cents).
This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Web banners function the same way as traditional advertisements are
intended to function: notifying consumers of the product or service and
presenting reasons why the consumer should choose the product in
question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis.
Web banners differ in that the results for advertisement campaigns may
be monitored real-time and may be targeted to the viewer's interests.
Behavior is often tracked through the use of a click tag.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth.
Newer web browsers often include options to disable pop-ups or block
images from selected websites. Another way of avoiding banners is to use
a proxy server that blocks them, such as Privoxy. Web browsers may also have extensions available that block banners, for example Adblock Plus for Mozilla Firefox, or AdThwart for Google Chrome and ie7pro for Internet Explorer.
Enjoy!