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Monday 15 July 2013
Wednesday 3 July 2013
Floating Ads
Hello! For a internet-surfing lover, you must be familiar with this ad. Floating Ads means, an
ad or ads that appear within the main browser window on top of the Web
page's
normal
content, thereby appearing to "float" over the top of the page.
Example :
Web Banner Advertising
Good day everyone!
Today i will share with you guys about Web Banner Advertising.
What is it?
Web banner ads is a kind of advertising on the internet delivered by the ads server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy. Web browsers may also have extensions available that block banners, for example Adblock Plus for Mozilla Firefox, or AdThwart for Google Chrome and ie7pro for Internet Explorer.
Enjoy!
Today i will share with you guys about Web Banner Advertising.
What is it?
Web banner ads is a kind of advertising on the internet delivered by the ads server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy. Web browsers may also have extensions available that block banners, for example Adblock Plus for Mozilla Firefox, or AdThwart for Google Chrome and ie7pro for Internet Explorer.
Enjoy!
Classified Ads
Example
Classified Ads
Classified advertising is a form of
advertising which is particularly common in newspapers, online and other
periodicals which may be sold or distributed free of charge. Advertisements in
a newspaper are typically short, as they are charged for by the line, and one
newspaper column wide.
Publications printing news or other
information often have sections of classified advertisements; there are also publications
which contain only advertisements. The advertisements are grouped into
categories or classes such as "for sale—telephones",
"wanted—kitchen appliances", and "services—plumbing", hence
the term "classified".
Classified advertisements are much
cheaper than larger display advertisements used by businesses, and are mostly
placed by private individuals with single items they wish to sell or buy.
Friday 28 June 2013
Online Advertising - Definition
What is Online Advertising?
Definition
Online advertising, also called
Internet advertising, uses the Internet to deliver promotional marketing
messages to consumers. It includes email marketing, search engine marketing,
social media marketing, many types of display advertising (including web banner
advertising), and mobile advertising. Like other advertising media, online
advertising frequently involves both a publisher, who integrates advertisements
into its online content, and an advertiser, who provides the advertisements to
be displayed on the publisher’s content.
Other potential participants
include advertising agencies who help generate and place the ad copy, an ad
server who technologically delivers the ad and tracks statistics, and
advertising affiliates who do independent promotional work for the advertiser.
https://en.wikipedia.org/wiki/Online_advertising
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